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Debunk the negative connotations of “power” and harness it for your own success.
Deborah Liu
THE OBSTACLES BLOCKING YOUR PATH ARE
JUST PUZZLES WAITING TO BE SOLVED.
Deb Liu has spent more than two decades in technology building impactful products. She led the PayPal-eBay product integration, created Facebook Marketplace, and served as CEO of Ancestry. Now she helps tech leaders and ambitious professionals crack their own codes through strategic frameworks, authentic relationships, and the art and science of seeing opportunities where others see barriers.
DEB SEES THE SPACE BETWEEN PROBLEMS AND SOLUTIONS, PEOPLE AND POSSIBILITIES.
Deb is the former President and CEO of Ancestry, where she led the 40-year-old company’s product and technological transformation. Prior to joining Ancestry, she created Facebook Marketplace and built its first direct-response ad product. Previously, she led the eBay-PayPal product integration from PayPal and the eBay buyer experience.
Named one of Business Insider's most powerful female engineers and Payment Source's most influential women in payments, Deb also founded Women In Product, a community with over 30,000 members, and serves on the boards of Duke University's Pratt School of Engineering and Intuit. She is a member of C100 and GoldHouse A100 and was named a 2023 NACD Directorship 100 honoree for outstanding contributions in the boardroom and for visionary corporate governance.
At the core of her success is her ability to see patterns others miss. She can identify the right community, the missing framework, the next strategic move, and connect the dots for powerful outcomes. Deb is the author of Take Back Your Power and currently working on her next book, a guide to transformation.
STRATEGIC THINKING
Deb’s mission is to help individuals and organizations transform obstacles into opportunities through strategic thinking, authentic relationships, and practical frameworks that multiply impact. She writes and speaks on her approach to community, connection, and problem-solving. Whether it's her 10 rules to take back your power or her "Revolve" transformation process (reset, reflect, reimagine, rebuild, reclaim), everything she shares has been tested in the real world.
SHARING PRACTICAL WISDOM FOR COMPLEX CHALLENGES
From major industry conferences to intimate coaching circles, Deb teaches leaders to connect the dots for transformative resutls. Her approaches are backed by the frameworks and strategies she's used to be at the leading edge of tech.
TOPICS INCLUDE:
GROWTH & INNOVATION:
Creating the conditions for breakthrough ideas and sustainable success in any organization.
FINDING YOUR VOICE:
Authentic leadership and communication for navigating environments that weren't built with you in mind.
TRANSFORMATION MANAGEMENT:
Strategic thinking that turns challenges into opportunities through pattern matching and new perspectives.
INTERESTED IN BRINGING DEB TO SPEAK TO YOUR TEAM OR ORGANIZATION?
TAKE BACK YOUR POWER
"YOU CAN'T MAKE THE WORLD FAIR, BUT YOU CAN TAKE BACK YOUR POWER."
Take Back Your Power is a vital guide for navigating and succeeding in environments that weren't originally designed with you in mind. While written specifically for women in the workplace, the book has resonated broadly with readers from all backgrounds—particularly men from underrepresented communities and first-generation immigrants—who recognize the universal challenge of finding their place and voice in unfamiliar territory.
The book offers practical frameworks for anyone who has ever felt like an outsider looking in, providing actionable strategies to transform that perspective into a competitive advantage.
"Fast-paced and full of fresh insights and telling case studies, Take Back Your Power is essential reading for any woman executive who wants. to take charge of her own destiny and lead!"
COMING SOON:
Deb is working on a book about how to navigate major transitions — all while living this process (she has taken the year to put her framework to the test), so every insight is being tested in real time.
MEDIA FEATURES
PERSPECTIVES
Your personal career coach, straight to your inbox. Deb shares the frameworks, stories, and strategic thinking she's used to navigate everything from building billion-dollar products to raising three kids while running major companies.
A Tiger Mom and Her Cub
Real talk between Deb and her teenage daughter, Bethany, their AsAm News column tackles everything from career paths to prom and processing grief. These honest and heartfelt conversations are a balm for others navigating the tension of mom-and-cub relationship.